INFINITI

Over the course of a three-month gig, I led all social-first, digital, and auto-show creative executions for INFINITI's global social channels. The team’s “always-on” strategy meant we were responsible for 3-5 pieces of unique content creation per day, per channel, for Facebook, Instagram, and Twitter.

In total, this resulted in 352 unique pieces of social and digital content produced during my 90 days of INFINITI.

My partner and I simultaneously developed and executed campaign creative for the Dubai, Los Angeles, and Detroit auto-shows. 

The work to the right represents a small portion of quick-turn digital videos, interactive posts, celebrity partnerships, and Influencer-focused live auto show coverage produced during this period.

For a more detailed look at 219 of the static images and videos that I either wrote or oversaw the development of you can scroll from here to here.

Nature of Work:

Concept
Script Development
Production
Post-Production
Digital
Always-on social
Auto Shows
Facebook Live

Credits:

Client:

Agency:
Role:
INFINITI Global Automotive Group
KBS
Senior Copywriter

Next Project:

California

Cadillac

Google

Honda

Microsoft

Milani

Kasier Permanente

Lenovo

ThinkPad

Intel

L.A. Clippers

TDEASY

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