Milani

Milani challenged us to create a fresh way to stand out from the crowd by establishing an ownable brand voice that would resonate with millennials across social media.

We answered with a completely re-imagined social calendar that paired quirky, conversational copy with vibrant, seasonal art direction to cultivate an ongoing storyline with our followers. The social makeover was an immediate success and gained Milani 500,000 new followers in six months.

Nature of Work:

New Business Pitch
Brand Anthem
Script Development
Digital
Social

Credits:

Client:
Agency:
Role:
Milani Cosmetics
The Woo
Senior Copywriter

Next Project:

California

Cadillac

Google

Honda

Infiniti

Microsoft

Kasier Permanente

Lenovo

ThinkPad

Intel

L.A Clippers

TDEASY

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