Milani

Milani challenged us to create a fresh way to stand out from the crowd by establishing an ownable brand voice that would resonate with millennials across social media. 

We answered with a completely re-imagined social calendar that paired quirky, conversational copy with vibrant, seasonal art direction to cultivate an ongoing storyline with our followers. The social makeover was an immediate success and gained Milani 500,000 new followers in six months.