Cadillac

Client: Cadillac North America

Nature of Work: Creative concepting, campaign execution, digital and social extensions.

Agency: Lowe Campbell Ewald - Detroit, MI

Cadillac

Agency: Lowe Campbell Ewald - Detroit, MI
Nature of Work: Creative concepting, campaign execution, digital and social extensions.

 

Digital

How do you rebrand an aging American luxury automaker? By recruiting a new, more daring breed of drivers.

To drive engagement with those who shared the brand's new attitude, we developed real-time experience-based challenges that encouraged users to seek out new experiences by geo-targeting their location.

We developed a mobile app that gamified the experience through a slowly pixellating image of a brand new Cadillac CTS key fob.  The more events they checked in at, the longer they got to keep the key. Those who went the distance and attended the final event were rewarded with a brand new Cadillac CTS 2-door coupe.

Social & Editorial

We partnered with a variety of editorial and social platforms to create content focused on defining the Cadillac lifestyle.

tim deasy

WorkAbout

tim deasy

ABOUT

Tim is an L.A based senior copywriter with advertising experience across all media channels from concept to post-production. 

His experience has been largely centered on merging the broadcast and social landscapes — focusing on developing engaging, impactful cross-platform communication strategies for a range of global lifestyle, technology, and luxury brands.

CONTACT

T: 1.424.331.2864
E:tdeasy@gmail.comLinkedIn

AWARDS

Silver Addy - Emerging Technologies - Grouper iOS app

Silver Addy - Broadcast Environmental - Energy Upgrade CA

Bronze Addy - Broadcast PSA - Energy Upgrade CA

Bronze Addy - Digital Interactive - Energy Upgrade CA

Bronze Addy - Radio PSA - Energy Upgrade CA 'Hive'

CLIENTS

Apartments.com - Bosch - Braun - Cadillac
California - Delano Las Vegas - Farmers Insurance - Google - Grouper - Honda - Intel
Kaiser Permanente - L.A Clippers - Lenovo -
LifeLock - Mandalay Bay - Milani Cosmetics -
Niagara Water - PIMCO - Quickbooks - Intuit
Tempur + Sealy - Western Governors University

ABOUT

Tim is an L.A based senior copywriter with advertising experience across all media channels from concept to post-production. 

His experience has been largely centered on merging the broadcast and social landscapes — focusing on developing engaging, impactful cross-platform communication strategies for a range of global lifestyle, technology, and luxury brands.

CONTACT

T: 1.424.331.2864
E:tdeasy@gmail.comLinkedIn