Microsoft Windows Hello

Microsoft & Lenovo

Nature of Work: Concept and script development, production, social extensions.

Agency: The Woo - Culver City, CA

We collect new usernames and passwords everyday. Pretty soon we’ve got a hoard of digital identities that have grown more tangled with every capital letter and special character. The result? Invalid Password Face. It’s a real thing - and it’s not a good look. Enter Window Hello. Their fingerprint and facial recognition features meant you could forget about remembering passwords. So for this campaign, we challenged ourselves to create a quirky, cross-platform campaign that faced the problem head first.

Microsoft Windows Hello

Agency: The Woo - Culver City, CA
Nature of Work: Concept and script development, production, social extensions.

 

Lenovo’s ThinkPad line-up evolved Windows Hello’s core features to offer even greater security for their business audience. 

 

tim deasy

WorkAbout

tim deasy

ABOUT

Tim is an L.A based senior copywriter with advertising experience across all media channels from concept to post-production. 

His experience has been largely centered on merging the broadcast and social landscapes — focusing on developing engaging, impactful cross-platform communication strategies for a range of global lifestyle, technology, and luxury brands.

CONTACT

T: 1.424.331.2864
E:tdeasy@gmail.comLinkedIn

AWARDS

Silver Addy - Emerging Technologies - Grouper iOS app

Silver Addy - Broadcast Environmental - Energy Upgrade CA

Bronze Addy - Broadcast PSA - Energy Upgrade CA

Bronze Addy - Digital Interactive - Energy Upgrade CA

Bronze Addy - Radio PSA - Energy Upgrade CA 'Hive'

CLIENTS

Apartments.com - Bosch - Braun - Cadillac
California - Delano Las Vegas - Farmers Insurance - Google - Grouper - Honda - Intel
Kaiser Permanente - L.A Clippers - Lenovo -
LifeLock - Mandalay Bay - Milani Cosmetics -
Niagara Water - PIMCO - Quickbooks - Intuit
Tempur + Sealy - Western Governors University

ABOUT

Tim is an L.A based senior copywriter with advertising experience across all media channels from concept to post-production. 

His experience has been largely centered on merging the broadcast and social landscapes — focusing on developing engaging, impactful cross-platform communication strategies for a range of global lifestyle, technology, and luxury brands.

CONTACT

T: 1.424.331.2864
E:tdeasy@gmail.comLinkedIn