02:56

The Work:

For those short on time - here's a 02:56 broadcast reel.

The work:

For those short on time - here's a 02:56 broadcast reel.


Music Credits:
Song - 'Rabbit Hole'
Artist - Cherry Glazer
Amazon Music

AMAZON MUSIC HD - HEAR ALL THE MUSIC

The Work:

Now more than ever, we are living in history - and music has been long overdue for its audio renaissance: Enter Amazon HD Streaming - Through the development of a series of films dedicated to celebrating every detail of HD audio, artists finally have the opportunity to re-introduce sound the way it was meant to be heard.

The work:

Until recently, audio fidelity has streamed with little change relative to other media formats.

The awareness and sanctity of lossless audio - uncompressed stems that combine to deliver the most accurate representation of a track’s recording - manifest by the unmistakable audiophoric explosion of detail, depth, and space were primarily restricted to the privileged ears of artists, producers, and sound engineers.

Like video quality - the average listener didn’t know what they couldn’t hear - until they heard it.

Enter Amazon HD Streaming - Through the development of a series of films dedicated to celebrating every detail of HD audio, artists finally have the opportunity to re-introduce sound the way it was meant to be heard.

Nature of Work:

Concept
Script-development
Production
Post-production
Social
Platform Refresh

Credits:

Client:
Agency:
Role:
Amazon Music
Laundry Service
Creative Director
Beats by Dre

The Work:

Over the last few years I've had various opportunities to produce creative for Apple Music and Beats by Dre.

As the brand evolved, the client sought new voices to champion music. Naturally, I was more than happy to help capture each narrative through the years.

THE WORK

Over the last few years I've had various opportunities to produce creative for Apple Music and Beats by Dre.  

As the brand evolved, the client sought new voices to champion music. Naturally, I was more than happy to help capture each  narrative through the years.

Nature of Work:

Docuseries Concept
Story Development
Casting
Production
Post-Production

Sound design

Credits:

Client:
Agency:
Role:
Apple Beats by Dre
Multiple
Associate Creative Director
CADILLAC

The Work:

The Work:

How do you rebrand an aging American luxury automaker?

By recruiting a new, more daring breed of drivers.

Our team developed a a global series of partnerships and digital experiences that sought to redefine what it meant to be a contemporary Cadillac owner.

The Work

How do you rebrand an aging American luxury automaker? By recruiting a new, more daring breed of drivers.

Our team developed a broad series of partnerships and digital experiences that sought to redefine what it meant to be a contemporary Cadillac owner. 

We began with a series of geo-targeted challenges that encouraged users to seek out new brand-aligned experiences around them. A curated list of locations and a slowly pixilating image of a Cadillac CTS key fob helped gamify the adventure. Those who went the distance and attended the final event were rewarded with a brand new Cadillac CTS 2-door coupe.

Partnerships with Mr.Porter, Uncrate, and Kickstarter helped visualize the new Cadillac lifestyle in unexpected ways.

Nature of Work:

Concept
Script Development
Production
Post-Production
Digital
Print
Event

Credits:

Client:
Agency:
Role:
Cadillac
Campbell Ewald
Copywriter
CALIFORINIA

The Work:

California was going through a drought and an energy crisis at the same time. After winning the pitch, we worked with Governor Jerry Brown to create a fully integrated campaign that encouraged all Californians to Stay Golden by managing their water and energy use. 

Originally budgeted to run for 6 months, the successful campaign evolved into a three-year project that helped the governor achieve many of the aggressive energy goals he set for the state.

The Work:

California was going through a drought and an energy crisis at the same time. After winning the pitch, we worked with Governor Jerry Brown to create a fully integrated campaign that encouraged all Californians to Stay Golden by managing their water and energy use.

Originally budgeted to run for 6 months, the successful campaign evolved into a three-year project that helped the governor achieve many of the aggressive energy goals he set for the state.

Nature of Work:

New Business Pitch
Concept
Script Development
Production
Post-Production
Digital
Social
Radio
Event
OOH
Experiential

Credits:

Client:
Agency:
Role:
State of California
Lowe Campbell Ewald
Copywriter

Awards:

Silver
Addy:
Broadcast / Eco
Bronze 
Addy:
Broadcast / PSA
Bronze 
Addy:
Radio / PSA
Bronze 
Addy:
Digital / Interactive
GOOGLE

The Work:

Google Chromebook:
Don’t call it a laptop - that was rule number one. Google’s Chromebook is cubical-compatible, but built for the digital nomad. Our challenge was to develop a series of :15 second spots that communicated how the Chromebook’s design was equal parts secure and flexible - whether you were on the grid, or far from it.

Google Play:
Google built their lineup of Chromebook's for the boardroom, the classroom, and everywhere in between. It was our challenge to create a series of digital video assets that the client could use when targeting B2B and IT decision makers across both the business and educational landscapes.

Google Chromebook Anthem:

Google Chromebook OLV:

Google Play:

Google Moonflower Broadcast Anthem:

The Work:

Google Chromebook:
Don’t call it a laptop - that was rule number one. Google’s Chromebook is cubical-compatible, but built for the digital nomad. Our challenge was to develop a series of :15 second spots that communicated how the Chromebook’s design was equal parts secure and flexible - whether you were on the grid, or far from it.

Google Play:
Google built their lineup of Chromebook's for the boardroom, the classroom, and everywhere in between. It was our challenge to create a series of digital video assets that the client could use when targeting B2B and IT decision  across both business and educational landscapes.

Nature of Work:

Concept
Script Development
Production
Post-Production

Credits:

Client:
Agency:
Role:
Google
The Woo
Senior Copywriter
OFF–WHITE™

The Work:

DOUBLE LIFE

Over the past ten year I've had the opportunity to wear a variety of hats for a luxury clothing brand based in Milan called OFF–WHITE™.

In terms of my contribution to the brand, I often joke that I've lived a double life. My first encounter with its founder was in 2012, during my last semester of grad school. Thanks to the nine hour time different between L.A and Paris / Milan, I was able to successfully navigate developing my career in advertising, while also dedicating the hours of 1am-6am PST to the (then) fledging brand.

Fast forward a decade the brand has since become one of the most ubiquitous names in fashion. I'm both humbled and honored to be able to say i helped the brand from a team of five, to a global brand that was recently acquired for $675 million dollars by its new parent company FarFetch.


To visually sum up ten years of creative content development would likely require a separate portfolio site. So, instead, here are some of my personal favorite pieces of creative. They're in no particular order but I'm happy to share a full archive for serious inquires.

FW 19 Brand Film

US 2021 Paris Fashion Week preview

OFF BOOTS BTS

Off-White™ Official - 2021

Off-White™ Track & Field

Men's FW2020

The Work:

Double LifeOver the past ten years, I've had the opportunity to wear various hats for a luxury clothing brand based in Milan called OFF–WHITE™.In terms of my contribution to the brand,

I often joke that I've lived a double life. My first encounter with its founder was in 2012, during my last semester of grad school. Thanks to the nine-hour time difference between L. A and Paris / Milan, I successfully navigated developing my career in advertising while also dedicating the hours of 1am-6am PST to the (then) fledgling brand.

Fast forward a decade, the brand has since become one of the most ubiquitous names in fashion. I'm both humbled and honored to say I helped the brand from a team of five to a global brand that was recently acquired for $675 million by its new parent company FarFetch.

To visually sum up ten years of creative content development would likely require a separate portfolio site. So, instead, here are some of my personal favorite pieces of creative. They're in no particular order, but I'm happy to share a full archive for serious inquires.

Nature of Work:

Brand Creative
Global Brand Development (US, APAC, EMEA)
Events
Production
Post-Production

Credits:

Client:
Agency:
Role:
OFF–White™
Internal
Design Director Creative Technologist Editorial photographer
Runway Production
Cinematographer
INFINITI

The Work:

Over the course of a nine-month gig, my partner and I led all social-first, digital, and auto-show creative executions for INFINITI's global social channels. The team’s “always-on” strategy meant we were responsible for developing 3-5 pieces of unique social content, per channel, per day. Yeah.

The Project:

Over the course of a year, my partner and I led all
social-first, digital, and auto-show creative executions for INFINITI's global social channels. The team’s always-on strategy meant we were on the hook to develop 3-5 pieces of unique social content, per channel, per day. Yeah.

During this time we also led all brand and model-specific creative for the Dubai, Los Angeles, and Detroit auto-shows from concept to production.

The work here represents a selection of the various digital videos, interactive posts, celebrity partnerships, and Influencer-focused live auto show coverage produced during this period.

Nature of Work:

Concept
Script Development
Production
Post-Production
Digital
Always-on social
Auto Shows
Facebook Live

Credits:

Client:

Agency:
Role:
INFINITI Global Automotive Group
KBS + 72 & Sunny
Senior Copywriter
HONDA

The Work

These ads for Honda's Accord and Pilot where created as part of a "Conquesting" series of ads aimed at consumers who were currently in the research-gathering phase of their new-car search. 

With model-specific ads such as these, hard-hitting stats and comparisons to in-market competitors were unavoidable. To breathe some life into the proof-point heavy communication, we sought to cast unique and unexpected characters to deliver the message.

Honda Conquest - Honda Pilot

Honda Conquest - Honda Accord

Happy Honda Days - Seasonal Winter Event

The Work:

Raise your hand if you've ever seen a classic competitive-claim automobile spot that's trained in the art of supers and legal disclaimer.

Ok, you can put your hands down. Guess who didn't raise their hand? This dog. So we cast him. In the process our team delivered a series of broadcast and digital spots that managed to both retain viewers and deliver hard-hitting proof points one adorable paw at a time.

Yes, that was a lame joke. Sue me. Oh wait, you can't - it says so in that legal copy you missed while watching a talking dog :)

Nature of Work:

Concept
Script Development
Production
Post-Production

Credits:

Client:
Agency:
Role:
Honda North America
RPA
Copywriter
KAISER PERMANENTE

The Work

Kaiser Permanente required a scalable, integrated collection of locally-targeted media executions that announced their upcoming arrival in new regions across the country. 

We responded with a flexible collection of brand-aligned creative assets that seamlessly connected them with new audiences by showcasing how access to quality care was now available across the street, not across town.

The CAMPAIGN:

As AOR for Kaiser Permanente, my team was responsible for developing the fully integrated brand components of the health system's rapidly growing network.

The goal of this select brand project was to develop a complete broadcast, radio, digital, and social series that introduced Kaiser to new regions around the country.

We responded with a flexible collection of brand-aligned creative assets that seamlessly connected them with their local neighborhood's new audiences by showcasing how access to quality care was now available across the street, not across town.

Of course, new medical facilities are only as good as the doctors inside.

So, in parallel to the broadcast efforts and targeted
in-market media, we created a plug-and-play toolkit of brand-aligned copy and design assets that each facility could pull from while recruiting the area's top doctors.

Nature of Work:

Broadcast
Script Development
Production
Post-Production
Digital
Radio
Event
OOH

Credits:

Client:
Agency:
Role:
Kaiser Permanente
Lowe Campbell Ewald
Copywriter
LENOVO

The Work:

Does it translate? This simple question defined each piece of Lenovo's global brand creative. As the world's largest computer manufacturer, Lenovo's global brand campaigns required regional buy-in from every continent. 

This meant crafting one singular script that was capable of translating into over 150 languages for each and every product launch. Did this make me want to bash my head against a wall while writing? On occasion. Did I learn from it? Fuck yeah.

The WORK

Does it translate? This simple question defined each piece of Lenovo's global brand creative. As the world's largest computer manufacturer, Lenovo's global brand campaigns required regional buy-in from every continent.

This meant crafting one singular script that was capable of translating into over 150 languages for each and every product launch. Did this make me want to bash my head against a wall while writing? On occasion. Did I learn from it? Fuck yeah.

Nature of Work:

New Business
Concept
Script Development
Production
Post-Production
Digital
Social
Event
OOH
Print

Credits:

Client:
Agency:
Role:
Lenovo / MOTO G
The Woo
Senior Copywriter
MICROSOFT

The Work:

During the 2017 CES tech conference, Microsoft started gaining momentum in the press thanks to some new features built into their latest Windows OS. 
In partnership with Lenovo, the duo turned to us to help capitalize on the trending tech. In fear of missing the momentum boat, the clients gave us 2 months to shoot 3 spots. JUST KIDDING. 

The work here represents two things: The longest period of time I've ever gone without sleeping, and one of the most fun, memorable weeks I've had during my career. 

Together with an amazing team, my partner and I were able to concept, write, shoot, edit, and ship all three spots in seven days.

Windows Hello - Invalid Password Face

Windows Ink - Teamwork

Windows Cortana - Odd Couple

the work

During the 2017 CES tech conference, Microsoft started gaining momentum in the press thanks to some new features built into their latest Windows OS.
In partnership with Lenovo, the duo turned to us to help capitalize on the trending tech. In fear of missing the momentum boat, the clients gave us 2 months to shoot 3 spots. JUST KIDDING.

The work here represents two things: The longest period of time I've ever gone without sleeping, and one of the most fun, memorable weeks I've had during my career.

Together with an amazing team, my partner and I were able to concept, write, shoot, edit, and ship all three spots in seven days.

Nature of Work:

Concept
Script Development
Production
Post-Production

Credits:

Client:
Agency:
Role:
Microsoft Windows
The Woo
Senior Copywriter
THINKPAD

The Work:

To celebrate ThinkPad's 25th anniversary, we developed a global campaign that highlighted the brand's consistent dedication to change through over two decades of innovation.

The Work:

To celebrate ThinkPad's 25th anniversary, we developed a global campaign that highlighted the brand's consistent dedication to change through over two decades of innovation.

Nature of Work:

Concept
Script Development
Production
Post-Production
Digital
Social
Event
OOH

Credits:

Client:
Agency:
Role:
Lenovo - ThinkPad Div.
The Woo
Senior Copywriter
INTEL

The Work

Behind every amazing VR experience is the technology that powers every pixel. It was our job to remind consumers that if they value processing-power - they need Intel inside.

The Work:

Behind every amazing VR experience is the technology that powers every pixel. It was our job to remind consumers that if they value processing-power - they need Intel inside.

Nature of Work:

Concept
Script Development
Production
Post-Production

Credits:

Client:
Agency:
Role:
Intel
The Woo
Senior Copywriter
WEB DESIGN + CODE

I accidentally became a writer, designer, and developer all at the same time.

It was a Monday, I was 12 years old and I had a book report due Friday. I hadn't read a page, but I had learned how to write elegant nonsense. I figured with some smoke and mirrors I'd be ok.

So, I spent one day writing the paper, two days learning to write a little program that generated unique Adobe license keys, and then two days learning Photoshop 6.0. That Friday I got an A.

Unfortunately, things are different now: I almost always read the entire brief, and I pay for Adobe. Usually.

The Campaign:

Behind every amazing VR experience is the technology that powers every pixel. It was our job to remind consumers that if they value processing-power - they need Intel inside.

I accidentally became a writer, designer, and developer all at the same time.

It was a Monday, I was 12 years old and I had a book report due Friday. I hadn't read a page, but I had learned how to write elegant nonsense. I figured with some smoke and mirrors I'd be ok.

So, I spent one day writing the paper, two days learning to write a little program that generated unique Adobe license keys, and then two days learning Photoshop 6.0. That Friday I got an A.

Unfortunately, things are different now: I almost always read the entire brief, and I pay for Adobe. Usually.

Web Design + Code

I accidentally became a writer, designer, and developer at the same time. I was 12 years old.It was a Monday, I had a book report due Friday. I hadn't read a page. Instead, I wrote some elegant nonsense based on the book's title.

I then spent two days learning to write a program that generated unique Adobe license keys.

Everyone's book reports always looked the way hot garbage smells, so I spent the last two days learning Photoshop 6.0. That Friday my interpretation of "The Catcher in the Rye" got an A.

Years later, I found out that people will actually pay you to come up with creative solutions to problems you don't know much about.

But things are different now:

I almost always read the entire brief, and I pay for Adobe. Usually.

When I was 12, I accidentally became a writer, designer, and developer in the same week.

It was a Monday, I had a book report due Friday. I hadn't read a page. Instead, I wrote some elegant nonsense based on the book's title.

I then spent two days learning to write a program that generated unique Adobe license keys.

After that, the last two days were spent learning how to design a cover page in Photoshop 6.0.

That Friday my interpretation of "The Catcher in the Rye" got an A. That was cool..

The way cooler part happened years later though, when I found out that people will actually pay you to come up with creative solutions for storylines you often know little about.

The only difference now is that
I almost always read the entire brief, and I pay for Adobe. Usually.

POSTER DESIGN
MOTION GRAPHICS


Aka fancy .gifs I noodle with from time to time.

INFORMATION
INFORMATION

About

For over a decade, I've developed commercial creative content across all traditional and emerging media platforms from pitch to post-production.

I thrive in chaos, embrace ambiguity, and lead by example. This attitude has proven capable of translating highly conceptual ideas and complex solutions into award-winning creative executions within the fields of advertising, and film.

Short version: I'm a creative person 24/7, and I love every minute.
The only thing that separates what I do for fun versus what I do for a living are timesheets.

Awards + Recognition

ADVSilver Addy:
Emerging Technologies - Grouper iOS app

Silver Addy:
Broadcast Environmental - Energy Upgrade CA

Bronze Addy:
Broadcast PSA - Energy Upgrade CA

Bronze Addy:
Digital Interactive - Energy Upgrade CA

Bronze Addy:
Radio PSA - Energy Upgrade CA 'Hive'

WEB DESIGN + CODESiteInspire.com
Awwwards.com
Brutalistwebsites.com
Onepagelove.com
CSSdaily.com

Clients

AT&T
Apple Music
Amazon Music HD
Apartments.com
Ableton Live
Bosch
Balenciaga
Bottega Veneta
Beats by Dre
Cadillac
Delano Las Vegas
DIRECTV
Dos Equis
Energy Upgrade California
Farmers Insurance
First Republic Bank
Google
Grouper
Gucci
Honda
Infiniti
Intel
Kaiser Permanente
Los Angeles Clippers
Lenovo
Mandalay Bay
Milani Cosmetics
Microsoft
Niagara Water
OFF-WHITE™
PIMCO
Southwest
Saint Laurent
Sonos
Warner Music Group

Agencies

72andSunny
AKQA
BBDO
Laundry Service
Lowe Campbell Ewald
RPA
Sid Lee
The Woo

Contact

[email protected]
+1 (424) 331-2864
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LEGAL BITSSite Design & Content: Tim Deasy
Code: Tim Deasy

© TIM DEASY 2021 - All Rights Reserved.