The Work
As AOR for Kaiser Permanente, my team was responsible for developing the fully integrated brand components of the health system's rapidly growing network.
This select brand project aimed to develop a complete broadcast, radio, digital, and social series that introduced Kaiser to new regions around the country.
Our execution focused on creating a flexible collection of brand-aligned creative assets that seamlessly connected them with their local neighborhood's new audiences by showcasing how access to quality care was now available across the street, not across town.
Of course, new medical facilities are only as good as the doctors inside.So, in parallel with the broadcast efforts and targeted in-market media, we created a plug-and-play toolkit of brand-aligned copy and design assets each facility could pull from while recruiting the area's top doctors.
The WORK:
As AOR for Kaiser Permanente, my team was responsible for developing the fully integrated brand components of the health system's rapidly growing network.
This select brand project aimed to develop a complete broadcast, radio, digital, and social series that introduced Kaiser to new regions around the country.
Our execution focused on creating a flexible collection of brand-aligned creative assets that seamlessly connected them with their local neighborhood's new audiences by showcasing how access to quality care was now available across the street, not across town.
Of course, new medical facilities are only as good as the doctors inside.So, in parallel with the broadcast efforts and targeted in-market media, we created a plug-and-play toolkit of brand-aligned copy and design assets each facility could pull from while recruiting the area's top doctors.
