The Work:

How do you rebrand an aging American luxury automaker? By recruiting a new, more daring breed of drivers.Our team developed a broad series of partnerships and digital experiences that sought to redefine what it meant to be a contemporary Cadillac owner.

We began with a series of geo-targeted challenges that encouraged users to seek out new brand-aligned experiences around them. A curated list of locations and a slowly pixilating image of a Cadillac CTS key fob helped gamify the adventure.

Those who went the distance and attended the final event got handsomely rewarded with a brand new Cadillac CTS 2-door coupe.Additionally, Partnerships with Mr.Porter, Uncrate, and Kickstarter helped visualize the new Cadillac lifestyle in unexpected ways.

The Work

How do you rebrand an aging American luxury automaker? By recruiting a new, more daring breed of drivers.

Our team developed a broad series of partnerships and digital experiences that sought to redefine what it meant to be a contemporary Cadillac owner.

We began with a series of geo-targeted challenges that encouraged users to seek out new brand-aligned experiences around them. A curated list of locations and a slowly pixilating image of a Cadillac CTS key fob helped gamify the adventure. Those who went the distance and attended the final event got handsomely rewarded with a brand new Cadillac CTS 2-door coupe.

Additionally, Partnerships with Mr.Porter, Uncrate, and Kickstarter helped visualize the new Cadillac lifestyle in unexpected ways.

Nature of Work:

Concept
Script Development
Production
Post-Production
Digital
Print
Event

Credits:

Client:
Agency:
Role:
Cadillac
Campbell Ewald
Copywriter
Broadcast reel
AT&T
Amazon Music
Beats by Dre
CADILLAC
CALIFORINIA
GOOGLE
HONDA
INFINITI
INTEL
KAISER PERMANENTE
LENOVO
MICROSOFT
OFF–WHITE™
Soundcloud
THINKPAD
Warner recorded music
Web Design + Code
POSTER DESIGN
MOTION GRAPHICS
INFORMATION

About

Hi, I'm Tim. For over a decade, I've developed commercial creative content across all traditional and emerging media platforms, from pitch to post-production.

I thrive in chaos, embrace ambiguity, and lead by example. This attitude has proven capable of translating highly conceptual ideas and complex solutions into award-winning creative executions within the fields of advertising and fashion.

Short version: I'm a creative person 24/7 and love every minute.Timesheets are the only things that separate what I do for fun from what I do for a living.

Awards + Recognition

ADVSilver Addy:
Emerging Technologies - Grouper iOS app

Silver Addy:
Broadcast Environmental - Energy Upgrade CA

Bronze Addy:
Broadcast PSA - Energy Upgrade CA

Bronze Addy:
Digital Interactive - Energy Upgrade CA

Bronze Addy:
Radio PSA - Energy Upgrade CA 'Hive'

WEB DESIGN + CODESiteInspire.com
Awwwards.com
Brutalistwebsites.com
Onepagelove.com
CSSdaily.com

Clients

AT&T
Apple Music
Amazon Music HD
Apartments.com
Ableton Live
Bosch
Balenciaga
Bottega Veneta
Beats by Dre
Cadillac
Delano Las Vegas
DIRECTV
Dos Equis
Energy Upgrade California
Farmers Insurance
First Republic Bank
Google
Grouper
Gucci
Honda
Infiniti
Intel
Kaiser Permanente
Los Angeles Clippers
Lenovo
Mandalay Bay
Milani Cosmetics
Microsoft
Niagara Water
OFF-WHITE™
PIMCO
Southwest
Saint Laurent
Sonos
Warner Music Group

Agencies

72andSunny
AKQA
BBDO
Laundry Service
Lowe Campbell Ewald
RPA
Sid Lee
The Woo

Contact

tdeasy@gmail.com
+1 (424) 331-2864
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LEGAL BITSSite Design & Content: Tim Deasy
Code: Tim Deasy

© TIM DEASY 2023 - All Rights Reserved.