TDEASY

INDEX
INFORMATION

California

California was going through a drought and an energy crisis at the same time. After winning the pitch, we worked with Governor Jerry Brown to create a fully integrated campaign that encouraged all Californians to Stay Golden by managing their water and energy use.

Originally budgeted to run for 6 months, the successful campaign evolved into a three-year project that helped the governor achieve many of the aggressive energy goals he set for the state.

Nature of Work:

New Business Pitch
Concept
Script Development
Production
Post-Production
Digital
Social
Radio
Event
OOH
Experiential

Credits:

Client:
Agency:
Role:
State of California
Lowe Campbell Ewald
Copywriter

Awards:

Silver
Addy:
Broadcast / Environmental
Bronze 
Addy:
Broadcast / PSA
Bronze 
Addy:
Radio / PSA
Bronze 
Addy:
Digital / Interactive

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