TDEASY

INDEX
INFORMATION

California

California was going through a drought and an energy crisis at the same time. After winning the pitch, we worked with Governor Jerry Brown to create a fully integrated campaign that encouraged all Californians to Stay Golden by managing their water and energy use.

Originally budgeted to run for 6 months, the successful campaign evolved into a three-year project that helped the governor achieve many of the aggressive energy goals he set for the state.

Nature of Work:

New Business Pitch
Concept
Script Development
Production
Post-Production
Digital
Social
Radio
Event
OOH
Experiential

Credits:

Client:
Agency:
Role:
State of California
Lowe Campbell Ewald
Copywriter

Awards:

Silver
Addy:
Broadcast / Environmental
Bronze 
Addy:
Broadcast / PSA
Bronze 
Addy:
Radio / PSA
Bronze 
Addy:
Digital / Interactive

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California

California was going through a drought and an energy crisis at the same time. After winning the pitch, we worked with Governor Jerry Brown to create a fully integrated campaign that encouraged all Californians to Stay Golden by managing their water and energy use. 

Originally budgeted to run for 6 months, the successful campaign evolved into a three-year project that helped the governor achieve many of the aggressive energy goals he set for the state.

Cadillac

Google

Honda

INFINITI

Microsoft

Milani

Kaiser Permanente

Lenovo

ThinkPad

Intel

L.A. Clippers