Lenovo

Does it translate? This simple question defined each piece of Lenovo's global brand creative. As the world's largest computer manufacturer, Lenovo's global brand campaigns required regional buy-in from every continent.

This meant crafting one singular script that was capable of translating into over 150 languages for each and every product launch. Did this make me want to bash my head against a wall while writing? On occasion. Did I learn from it? Fuck yeah.

Nature of Work:

New Business
Concept
Script Development
Production
Post-Production
Digital
Social
Event
OOH
Print

Credits:

Client:
Agency:
Role:
Lenovo
The Woo
Senior Copywriter

Next Project:

California

Cadillac

Google

Honda

Infiniti

Microsoft

Milani

Kaiser Permanente

ThinkPad

Intel

L.A. Clippers

TDEASY

INDEX
INFORMATION