Don’t call it a laptop - that was rule number one. Google’s Chromebook is cubical-compatible, but built for the digital nomad. Our challenge was to develop a series of :15 second spots that communicated how the Chromebook’s design was equal parts secure and flexible - whether you were on the grid, or far from it.
Google built their lineup of Chromebook's for the boardroom, the classroom, and everywhere in between. It was our challenge to create a series of digital video assets that the client could use when targeting B2B and IT decision makers across both the business and educational landscapes.