Honda

These ads for Honda's Accord and Pilot where created as part of a "Conquesting" series of ads aimed at consumers who were currently in the research-gathering phase of their new-car search.

With model-specific ads such as these, hard-hitting stats and comparisons to in-market competitors were unavoidable. To breathe some life into the proof-point heavy communication, we sought to cast unique and unexpected characters to deliver the message.

Nature of Work:

Concept
Script Development
Production
Post-Production

Credits:

Client:
Agency:
Role:
Honda North America
RPA
Copywriter

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Milani

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Lenovo

ThinkPad

Intel

L.A. Clippers

Honda Conquest - Honda Pilot

Honda Conquest - Honda Accord

Happy Honda Days - Seasonal Winter Event

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